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Deployment of Large Scale Managed Services

Deployment of Large Scale Managed Services

 

admin - Posted on 19 January 2009

Netowork Monitoring and managed services is nothig new. However as Lan/Wan matures the relaibility of the service is becoming critical. In this section we will explore SMTP/Managed services and deploymnt consideration for LAN/WAN in a mixed evvironment.

References
1.0 Nagios
www.nagios.org
2.0 SMTP- Oriely Books on SMTP
http://books.google.com/books?id=65_0d25EpB4C&printsec=frontcover&dq=snm...
3.0 Comparison of Various Network Monitoring Systems
http://en.wikipedia.org/wiki/Comparison_of_network_monitoring_systems
4.0 Help Desk Software
http://dojotoolkit.org/
5.0 Spice Works
www.spiceworks.com
6.0 Ground Works
http://www.groundworkopensource.com/
7.0 Zenoss
http://www.zenoss.com/

Web Application Scalability

 

Web Application Scalability

Here are some web scalability information. These are part of the Seattle Conf of Scalability hosted by google. You will find more of these in youtube in google techtalk channel.

1.0 Google Video
http://www.youtube.com/watch?v=ZW5_eEKEC28&feature=PlayList&p=E79CCA8DD5...
2.0 Web Application Scalability
http://swengineer.blogspot.com/2008/07/scalability-of-web-application.html

Since a large number of E-commerce and Static website requires good amount of English Composition- The process can be frustrating since the objective of writing has no fixed goal.

Are we writing to create an online marketing campaign? Are we trying to communicate?
What is our goal and strategy? Are we creating a Public Relations material that is supposed to create a buzz like strong German Schnapps or the public relations will be low key like warm Glue-Wine of Scandinavian Christmas.
Are we just trying to create some ineffective web pages with a lot of CSS so that we can demonstrate our technical savvy?

In a more technical sense, Are we substantiating an argument? Using persuasion and compare and contrast to establish a point. Are we just trying to educate some factual information? Who is our target audience? Why such person be interested in our website?
Does the end user needs to be entertained? excited? provoked? educated?

Some how the short answer seems to all the above- and that makes it difficult.

I have found a solution. A new book on web content design seems to be immensely practical and useful. I am reading it , right now-Killer Web Content- Garry McGovern . I highly suggest this book to any one involved in web design and content creation. Also try the letting go words[4]. I use letting go words of Redish in all my website works.

Reference:

0.0 Communicating Design- http://communicatingdesign.com/
1.0 http://www.useit.com/
2.0 http://websitetips.com/
3.0 Information Architecture- ISBN 0-596-52734-
4.0 Letting go words- ISBN- 0123694868
5.0 Ginny Redish- http://www.redish.net/content/about.html
6.0 Slide Presentation- In Power Point as Attachment

Integrated Marketing and Communication

What is  Integrated marketing and Communication- (IMC)

 

 IMC as shown in the diagram - 2.1 above is a marketing strategy analysis, target marketing process followed by planning and program development. The resulting output of the IMC is used to derive  communication messages of a  corporate website and or E-Commerce solutions.

 

 IMC Strategy

How IMC and Website and E Commerce work Together- the Big picture

 IMC empowers you with  a big picture of the corporate marketing  communication process that encompasses, various  channels, various target markets and various key objectives like branding and positioning,  market development and competitive  strategy. Doing marketing without understanding IMC is completely foolish- As Sun Tzu of The Art of War in  China says every war is won before the battle is fought. In  E-Business context this means  creating  a website and an e-commerce before applying analysis methods of   IMC, at best, the effort will be wasted.

 

In E-solutions ( Web CMS and E-Commerce Solutions  ) IMC analysis  is done in conjunction with UX Design, Information Architecture and Content Strategy. The process is iterative , since so many factors and so many people are concerned. In fact,  the use of Collaboration Server[5] is quite common in the IMC analysis and design step. Typically One note  and mindmap is used for research  and analysis and as a writing tool.

 

 ELM- elaboration Likelihood Model of Communication

Analyzing your methods, channels and Effective Process of Communication

 This is the central task of IMC, essentially you are examining various  alternatives to deliver the value message to the target segment of the market.  We utilize various Models of Communication- like Elaboration Likely Hood Model of Communication (ELM) as shown in figure 5.9 above. In ELM model we examine the message  receiver, the channel  and the authority of the  source of communication.

 Examining your Results and Revisions

  Various analytics tools provide  rapid feedback. Also consumer research provides before and after  feedback data. You should use such information to design your next pass of the IMC Analysis

 Various Case Studies and Creative Element of IMC

 The creative element of IMC is best understood by examining the case studies against the qualitative analysis frameworks of Belch and Belch IMC text[1].  We find Mindmap [4] to be effective in this process. The best is to work backwards from the target customer  to the business delivering the  messages, in the process competitive strategy and value chain of the messages has to be examined.[3] This means we need to understand our competition completely.[3]. This  understanding makes positioning effective and scientifically accurate. The source  & persona of the message is very  important in the communication.

  

 Summary

 Integrated marketing and communication are intricately connected with Business Development . It is not uncommon that  many business has not been able to integrate IMC and E-business solutions. Such  partial measures has resulted in  websites and e-commerce not being effective and waste of time and effort.  Rapid feedback from various  web analytics tool can clearly  demonstrate the value of the IMC  in the communication and business development process.

Next Action Process

 Please contact us  regarding how integrated marketing & communication and E-Solutions can help your business. One of our Engineers will be happy to assist you in your endeavour.

Acknowledgement

The IMC Process  & ELM process  figures are taken from IMC Belch& Belch textbook [1]

 References

 1.0 IMC- Belch & Belch- ISBN-13: 978-0073404868

2.0 IMC Handbook  ISBN-13: 978-1933199061

3.0 The Art of war- Sun Tzu-  ISBN-13: 978-1590300541

4.0 MINDMAP- Analysis Tools- software

5.0 Alfresco Collaboration Server- software

6.0 Microsoft One Note- software

 

  Note: Version 0.1150116

 Branding and Positioning for Websites

 

Positioning and Branding For Websites

 

What is Branding

 

In business very little communication takes place, unless it is planned and executed properly. This is where branding and positioning comes in. In business, you have to communicate to customers your strengths and abilities against your primary and secondary competitions. The communication has to state what you do similar to your competitor and in what aspect you are different and superior.

 

This differentiated message based on comparing and contrasting your business verticals is called branding.

  

What is Positioning

 

Positioning is what your customer perceives you are capable of. People always makes perception of You and your company from various things. The speech, voice, tone, the marketing materials and website. If the website is shabby and unprofessional, people will not take you seriously.

 

On the other hand a professional appearance and clear communication can position you as a leader. Your customer has mental ladder in his mind- you have to create images and values in custom's mind that correlates to your products and service values. Quite often, technical entrepreneurs position themselves far below their capabilities in customers mind. The object of positioning is to correct that.

 

The more technical the nature of your work- the more important it is for you to Position and Brand yourself- since average customer can never understand your depth of expertise and Values you bring to customers. The customer will position and brand your company using visual clues- the style of communication and clarity- The emotional and psychological content of the message. It is dues to this reason- Scientist- Engineers- Lawyers and Doctors should be careful of the communication and avoid technical details and focus on emotional and psychological aspect of communication and persuasion.

 

What Problems It Solves For your Business 

 

The market place is crowded with your competitors and you need to clearly communicate. This why a professional website with emphasis on Branding, Positioning and growth strategy is Important. With Internet and mobile phones people are looking for information in web for products and services and you need to get the message out- what you do- like your competitor, but more importantly what you differently and better- Positioning.

 

 

Please contact us to discuss futher possibilities. In all buiness development websites, we include branding and positioning as an integral component of development.

 

 

 

References

 

1.0 Positioning- Al Reis and Jack Trout- ISBN 978-007-137358-6

 

2.0 Ogilvy- You tube

 

3.0 Sasha Strauss - Berkeley Hass School Google Talk

 

4.0 Brand Relevance -  Hass School

 

 Bootstrap- UX Design Framworks

 Bootstrap- UX Design Frameworks 

Bootstrap is a free and open-source collection of tools for creating websites and web applications. It contains HTML- and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScriptextensions. It aims to ease the development of dynamic websites and web applications.

Bootstrap is a front end framework, that is, an interface for the user, unlike the server-side code which resides on the "back end" orserver.

Bootstrap is the most-starred project on GitHub, with over 88K+ stars and more than 37K+ forks.

 

We use bootstrap  UX frameworks for designing user interface for  WordPress CMS, Joomla CMS, Liferay CMS and Magneto Ecommerce . Bootstrap  is quite powerful and can be used for many user interface applications. Bootstrap based User Interfaces are custom made and unique. This means your website will have look and feel that is not shared with other websites. Such uniqueness helps in branding and positioning

 

 References :

 1.0  Getting Started with Bootstrap 3.3- ASIN: B00J6N75ZA

 2.0 UX Strategy: How to Devise Innovative Digital Products that People Want- ASIN: B00XZF0J26

 

 Note: This is an Working Article- Expect Revisions. Please note most  of the Published and Acacdemic papers have Permission of Use Policies. Please  read them craefully.  

 

 

 System Security with Nagios Network Management

Please contact us for  free consultation for  network management  and enterprise security  solutions.

One of our engineers will be happy to discuss possibilities with no obligation and cost.

 

References :

1.0 Nagios Network Monitoring - ISBN

2.0 Snort- Intrution Detection Systems- ISBN

3.0 Hardening Linux by James Turnbull (2005) Paperback- ISBN

 Balanced Scorecard and Information Technology

 Balanced Scorecard and Information Technology

Balanced Scorecard Basics

The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. It was originated by Drs. Robert Kaplan (Harvard Business School) and David Norton as aperformance measurement framework that added strategic non-financial performance measures to traditional financial metrics to give managers and executives a more 'balanced' view of organizational performance. While the phrase balanced scorecard was coined in the early 1990s, the roots of the this type of approach are deep, and include the pioneering work of General Electric on performance measurement reporting in the 1950’s and the work of French process engineers (who created the Tableau de Bord – literally, a "dashboard" of performance measures) in the early part of the 20th century.

Gartner Group suggests that over 50% of large US firms have adopted the BSC. More than half of major companies in the US, Europe and Asia are using balanced scorecard approaches, with use growing in those areas as well as in the Middle East and Africa. A recent global study by Bain & Co listed balanced scorecard fifth on its top ten most widely used management tools around the world, a list that includes closely-related strategic planning at number one. Balanced scorecard has also been selected by the editors of Harvard Business Review as one of the most influential business ideas of the past 75 years. 

The balanced scorecard has evolved from its early use as a simple performance measurement framework to a full strategic planning and management system. The “new” balanced scorecard transforms an organization’s strategic plan from an attractive but passive document into the "marching orders" for the organization on a daily basis. It provides a framework that not only provides performance measurements, but helps planners identify what should be done and measured. It enables executives to truly execute their strategies.

This new approach to strategic management was first detailed in a series of articles and books by Drs. Kaplan and Norton. Recognizing some of the weaknesses and vagueness of previous management approaches, the balanced scorecard approach provides a clear prescription as to what companies should measure in order to 'balance' the financial perspective. The balanced scorecard is a management system (not only a measurement system) that enables organizations to clarify their vision and strategy and translate them into action. It provides feedback around both the internal business processes and external outcomes in order to continuously improve strategic performance and results. When fully deployed, the balanced scorecard transforms strategic planning from an academic exercise into the nerve center of an enterprise.

Kaplan and Norton describe the innovation of the balanced scorecard as follows:

"The balanced scorecard retains traditional financial measures. But financial measures tell the story of past events, an adequate story for industrial age companies for which investments in long-term capabilities and customer relationships were not critical for success. These financial measures are inadequate, however, for guiding and evaluating the journey that information age companies must make to create future value through investment in customers, suppliers, employees, processes, technology, and innovation."
 
Please contact one of our Engineers to explore how Balanced Score Card can help  integrate business strategy and IT deployment.
 
 References:
 1.0 Dreailed Article of Balanced Score Card
 2.0 The Balanced Scorecard: Translating Strategy into Action- ISBN 978-0875846514

 

 Devops and Continous Integration

 

Devops and Continous Integration

DevOps is a software development method that emphasizes communication, collaboration, integration, automation.[1][2] The method acknowledges the interdependence of software development, quality assurance (QA), and IT operations, and aims to help an organization rapidly produce software products and services and to improve operations performance.[2][3][4][5][6]

In traditional, functionally separated organizations there is rarely cross-departmental integration of these functions with IT operations. DevOps promotes a set of processes and methods for thinking about communication and collaboration between development, QA, and IT operations.[7]

 

 

 Refrences:

1.0 Jenkins- The Definitive Guide  -ISBN13-978-1449305352

 Note: This is a draft article- Expect Revisions 

Distributed Computing and Microservice Architecture

 

Distributed Computing and Microservice Architecture

Microservices are small, autonomous services that work together. Let’s break that definition down a bit and consider the characteristics that make microservices different.

The benefits of microservices are many and varied. Many of these benefits can be laid at the door of any distributed system. Microservices, however, tend to achieve these benefits to a greater degree primarily due to how far they take the concepts behind distributed systems and service-oriented architecture.

Docker- An opensource implementaion of Microservice - implements a high-level API to provide lightweight containers that run processes in isolation.[12]

Building on top of facilities provided by the Linux kernel (primarily cgroups and namespaces), a Docker container, unlike a virtual machine, does not require or include a separate operating system.[11] Instead, it relies on the kernel's functionality and uses resource isolation (CPU, memory, block I/O, network, etc.) and separate namespaces to isolate the application's view of the operating system. Docker accesses the Linux kernel's virtualization features either directly using the libcontainer library, which is available since Docker 0.9, or indirectly via libvirt, LXC (Linux Containers) or systemd-nspawn.[10][13]

By using containers, resources can be isolated, services restricted, and processes provisioned to have an almost completely private view of the operating system with their own process ID space, file system structure, and network interfaces. Multiple containers share the same kernel, but each container can be constrained to only use a defined amount of resources such as CPU, memory and I/O.

Using Docker to create and manage containers may simplify the creation of highly distributed systems, by allowing multiple applications, worker tasks and other processes to run autonomously on a single physical machine or across multiple virtual machines. This allows the deployment of nodes to be performed as the resources become available or when more nodes are needed, allowing a platform as a service (PaaS)-style of deployment and scaling for systems like Apache Cassandra, MongoDB or Riak. Docker also simplifies the creation and operation of task or workload queues and other distributed systems.

 

 

  References

 

1.0 Principles of Distributed Database Systems- ISBN-13: 978-1441988331

2.0 Building Microservice- ISBN-13: 978-1491950357

 

 Note: This is a draft article- expect revisions.

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