Growth Hacking- Viral Marketing
Given the media hype that surrounds the term ‘Growth Hacking’, you can be forgiven for dismissing the whole thing as another marketing buzzword. But what can get lost in the hubbub are some useful, development-inspired, working practices that can help a team focus on maximizing growth.
In this Tech Talk, Rob Sobers, Director of Inbound Marketing at Varonis, tells you all you need to know about Growth Hacking. Rob explains what Growth Hacking is and describes the processes key for it to be effective – from setting goals, to working through an experimentation cycle and how it works in practice.
Rob was formerly a Support Engineer here at Fog Creek, and is the creator of his own product, Munchkin Report. He writes on his blog about bootstrapping and startup marketing.
Keen Computer References
1.0 Growth Hacker Marketing- Ryan Holiday- A Penguin Special
2.0 Forbs Article- Growth Hacking
4.0 KeenDirect Video-
5.0 Running Lean- 2nd - Orielly: -Running Lean Slides
6.0 Growth Hacking- sira Bowden
7.0 Customer Factory- Customer Factory- youtube
8.0 Marketing Experiments- Marketing Exprements
9.0 Startup Grind- Web Portal
10. Lean Startup- slideshare
11.0 Value Proposition Design- slideshare
12.0 Startup Lessions Learned - Blog
13.0 Groth Hacking Web- Discussion
14 E-business Analysis and Design
15 Value Proposition Canvas- Osterwilder
16 Orielly - Fireside Chat Video
17 Orielly Lean Series