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- By Tapas shome
- Category: Digital Transformations
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What is Joomla CMS
Joomla CMS is a popular and powerful platform for building corporate websites. Some of the benefits of using Joomla CMS are:
- It is free and open source, which means you can download it and customize it to suit your needs without paying any license fees.
- It supports PHP scripting, which makes it easy to add features and functionality to your website without writing lengthy code.
- It has a large and active community of developers and users who provide support, feedback, and extensions for Joomla.
- It has a flexible and extensible system that allows you to create and manage different types of content, such as blogs, e-commerce, news, portfolios, etc.
- It has built-in SEO functionality that helps you optimize your website for search engines and increase your online visibility.
- It has multilingual support that enables you to create and display your website in different languages and reach a global audience.
- It has a user-friendly interface that makes it easy to edit and publish your content, create menus, and manage your website.
If you want to learn more about Joomla CMS and how to use it for your corporate website, you can check out these resources:
- [Joomla! Benefits & Core Features](^1^): This page provides an overview of the main features and benefits of Joomla CMS.
- [10 Advantages of Using Joomla CMS](^2^): This article lists some of the advantages of using Joomla CMS for your website projects.
- [Your website will benefit from Joomla CMS](^3^): This blog post explains how Joomla CMS can help you create a secure, fast, and easy-to-use website.
- [How to Build Your Business Website Using Joomla](^4^): This tutorial guides you through the steps of building a business website using Joomla CMS.
Source: Conversation with Bing, 2024-02-26
(1) Joomla! Benefits & Core Features: multilingual, well supported.... https://www.joomla.org/core-features.html.
(2) 10 Advantages of Using Joomla CMS. https://www.joomdev.com/advantages-of-using-joomla-cms/.
(3) Your website will benefit from Joomla CMS - TIS. https://www.tisdigitech.com/blog/benefits-of-using-joomla-cms-for-your-website/.
(4) How to Build Your Business Website Using Joomla. https://magazine.joomla.org/all-issues/march-2020/build-your-business-using-joomla.
Corporate Website Creation
Creating a corporate website using Joomla CMS requires applying the seven key marketing principles to your web project. Here are some tips on how to do that:
- Product: Define your product clearly and make sure it meets the needs and wants of your target audience. Use Joomla CMS to create and manage different types of content, such as blogs, e-commerce, news, portfolios, etc. that showcase your product's features and benefits.
- Price: Determine the best pricing strategy for your product based on your market research, costs, and competitors. Use Joomla CMS to integrate e-commerce components like VirtueMart that allow you to set up and manage your online store, accept payments, and track orders.
- Place: Choose the best distribution channels for your product based on your target market, location, and budget. Use Joomla CMS to optimize your website for search engines and increase your online visibility. You can also use Joomla CMS to create multilingual websites that reach a global audience.
- Promotion: Develop a promotional mix that communicates your product's value proposition to your potential customers. Use Joomla CMS to create and publish engaging content, such as articles, videos, podcasts, newsletters, etc. that inform, educate, and persuade your audience. You can also use Joomla CMS to integrate social media platforms, such as Facebook, Twitter, Instagram, etc. that allow you to interact with your followers and share your content.
- People: Identify and train the people who are involved in delivering your product to your customers, such as employees, partners, suppliers, etc. Use Joomla CMS to create and manage user accounts, roles, and permissions that define the access and responsibilities of each person. You can also use Joomla CMS to create and display testimonials, reviews, ratings, etc. that showcase the satisfaction and loyalty of your customers.
- Process (or Positioning): Design and implement the processes that ensure the quality and efficiency of your product delivery, such as ordering, payment, delivery, after-sales service, etc. Use Joomla CMS to automate and streamline your workflows, such as order confirmation, invoice generation, shipping notification, etc. that enhance the customer experience. You can also use Joomla CMS to monitor and analyze your website performance, such as traffic, conversions, bounce rate, etc. that help you improve your processes.
- Physical Evidence (or Packaging): Create and maintain the physical evidence that supports your product's image and reputation, such as logo, website design, packaging, branding, etc. Use Joomla CMS to customize your website appearance and layout using templates and modules that reflect your brand identity and personality. You can also use Joomla CMS to add elements, such as banners, sliders, galleries, etc. that enhance the visual appeal and functionality of your website.
For more information and examples on how to apply the marketing principles to Joomla CMS, you can check out these resources:
- [Marketing Working Group - Joomla! Documentation](^1^): This page provides an overview of the main features and benefits of Joomla CMS and how the marketing team uses it to raise awareness of the Joomla project.
- [The 7 Key Marketing Principles and How to Apply Them - Visme](^2^): This article lists some of the advantages of using Joomla CMS for your website projects and how to apply the seven marketing principles to your web strategy.
- [Joomla – The open source CMS - IONOS](^3^): This article explains how Joomla CMS can be used for small and large dynamic web projects and how it supports PHP scripting, SEO functionality, and multilingual support.
- [Content Management System - Joomla! Documentation](^4^): This article describes how Joomla CMS allows you to create and manage different types of content and how it uses templates and modules to change the display of the content.
Source: Conversation with Bing, 2024-02-26
(1) Marketing Working Group - Joomla! Documentation. https://docs.joomla.org/Marketing_Working_Group/en.
(2) The 7 Key Marketing Principles and How to Apply Them - Visme. https://www.visme.co/blog/marketing-principles/.
(3) Joomla – The open source CMS - IONOS. https://www.ionos.com/digitalguide/hosting/cms/joomla-the-basics-about-this-open-source-cms/.
(4) Content Management System - Joomla! Documentation. https://docs.joomla.org/Content_Management_System.
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- By Tapas shome
- Category: Digital Transformations
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Digital Signage Solutions
Digital signs are a sub segment of signage. Large installation digital signage systems are often designed byEnvironmental Graphic Designers who often design both the installation and the content to be viewed via the digital signage.
Digital Signs are used in wayfinding, placemaking, exhibitions, public installations, marketing and outdoor advertising.
Digital signs use technologies such as LCD, LED and Projection to display content such as digital images, video,streaming media, and information and can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc.
Digital sign running theFirefox Web browser (identifiable by its connection failure message)
Digital signage displays use content management systems and digital media distribution systems which can either be run from personal computers and servers or regional/national media hosting providers.
Since digital signage content may be frequently and easily updated, and also because of the interactive abilities available through the accompanying employment of real-world interfaces such as embedded touch screens, movement detection and image capture devices which enable these forms of signage to understand who and how users are interacting with them, they are gaining acceptance as an alternative to static signage.
One specific use of digital signage is for out-of-home advertising in which video content, advertisements, and/or messages are displayed on digital signs with the goal of delivering targeted messages, to specific locations and/or consumers, at specific times. This is often called "digital out of home" or abbreviated as DOOH.
The Digital Signage Federation, the Digital Screenmedia Association, the Digital Place-based Advertising Association and OVAB Europe are some of the non-profit industry trade groups representing firms and professionals in the digital signage market.
Digital signs are used for many different purposes and there is no definitive list. However, below are some of the most common applications of digital sign:
Public information – news, weather, traffic and local (location specific) information, such as building directory with map, fire exits and traveler information.
Internal information - corporate messages, such as health & safety items, news, and so forth.
Menu information – pricing, photos, ingredients, and other information about the food(s) being offered, including nutritional facts.
Advertising – usually either related to the location of the sign or using the audience reach of the screens for general advertising.
Brand building – in-store digital sign to promote the brand and build a brand identity.
Influencing customer behavior – directing customers to different areas, increasing the "dwell time" on the store premises, and a wide range of other uses in service of such influence.
Enhancing customer experience – applications include the reduction of perceived wait time in the waiting areas of restaurants and other retail operations, bank queues, and similar circumstances, as well as demonstrations, such as those of recipes in food stores, among other examples.
Enhancing the environment – with interactive screens (in the floor, for example, as with "informational footsteps" found in some tourist attractions, museums, and the like) or with other means of "dynamic wayfinding".
We provide intrusion detection solutions based on opensource and proprietary software. Please contact our Applications engineer for details.
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- By Tapas shome
- Category: Digital Transformations
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Facilitating business development through market research in corporate website development
Facilitating business development through market research in corporate website development involves several key steps:
1. **Establish Clear Objectives**: Define what you want to achieve with your website and how it aligns with your overall business goals¹.
2. **Understand Your Audience**: Conduct research to understand your target audience's needs, preferences, and online behavior¹.
3. **Analyze Competitors**: Look at competitors' websites to identify best practices and areas for improvement².
4. **Gather Data**: Use surveys, interviews, and analytics to collect data about your market and customer expectations¹.
5. **Test and Validate**: Create prototypes or beta versions of your website and test them with a sample of your target audience².
6. **Implement SEO Strategies**: Research keywords and optimize your website's content for search engines to increase visibility¹.
7. **Monitor Performance**: After launch, continuously track your website's performance and make adjustments based on user feedback and analytics¹.
8. **Iterate and Improve**: Use the insights gained from ongoing market research to refine your website and business strategies¹.
By following these steps, you can ensure that your corporate website is effectively developed to support your business development efforts. Remember, the key is to be data-driven and customer-focused throughout the process.
References
(1) How To Conduct Market Research For Business Development. https://www.incrementors.com/blog/market-research-for-business-development/.
(2) How to Conduct Proper Market Research for Web Development. https://webwriterspotlight.com/how-to-conduct-proper-market-research-for-web-development.
(3) How to Build a Market Development Strategy [Free Planning Templates]. https://blog.hubspot.com/marketing/market-development-strategy.
(4) How to Conduct Market Research for Web Development? - GoodFirms. https://www.goodfirms.co/blog/market-research-for-web-design-development.
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- By Tapas shome
- Category: Digital Transformations
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Hiring a Remote Office Admin to Enhance Productivity in Small Business
Hiring a remote Office Administrator can be a great way to enhance productivity in your small business, especially when using Microsoft 365. Here are some tips to ensure you make the most of this role:
- **Define the Role**: Clearly outline the responsibilities and expectations for the Office Admin role. This might include managing schedules, organizing files on OneDrive, or coordinating meetings through Teams.
- **Leverage Microsoft 365 Tools**: Ensure your Office Admin is proficient with Microsoft 365 tools. They should be comfortable with Outlook for email, Teams for communication, SharePoint for collaboration, and the Office suite for document creation and management.
- **Focus on Communication**: Since the role is remote, effective communication is key. Utilize Teams for regular check-ins and updates.
- **Set Clear Objectives**: Establish clear, measurable goals for your Office Admin to achieve, which align with enhancing productivity within your business.
- **Provide Training**: Offer training on any specific Microsoft 365 features that will be used frequently in their role to ensure they can work efficiently.
- **Ensure Security**: Make sure they understand the importance of security and privacy settings within Microsoft 365 to protect your business data.
For hiring, you can look for candidates on job platforms like LinkedIn¹, ZipRecruiter², or Indeed⁴. There are various listings for remote administrative positions that could fit your needs. Remember to check the candidate's experience with Microsoft 365 and remote work to find the best match for your business.
.Working remotely with Microsoft 365 is quite straightforward and offers a variety of tools to stay productive. Here are some steps to get started:
- **Get Started in Your Browser**: Access Microsoft 365 apps like Word, Excel, PowerPoint, and more directly in your web browser by signing into [office.com](^1^).
- **Communicate Using Teams**: Use Microsoft Teams for meetings, calls, and collaboration. You can chat, share files, and work together in real-time.
- **Store Files on OneDrive**: Keep your work files in OneDrive for Business so you can access them from anywhere and share them with colleagues.
- **Collaborate Effectively**: Share documents and collaborate in real-time using the collaboration features in Microsoft 365 apps.
- **Security**: Rest assured that Microsoft Teams and Office have advanced security features to protect your information.
For more detailed guidance, including best practices for collaborating and tips for working remotely, you can visit the Microsoft Support page on working remotely with Microsoft 365¹. Additionally, if you're part of a small business, you might be eligible for 6 months of Teams for free when you sign up for a year¹.
Remember, your organization may have specific policies for remote work, so it's a good idea to check in with them for any tailored advice.
References
(1) Remote Administrative Support Representatives. https://ca.linkedin.com/jobs/view/remote-administrative-support-representatives-at-eastex-geospatial-llc-3838668004.
(2) Administrative Assistant Remote Work From Home - Part-Time Focus Group Panelists. https://www.ziprecruiter.com/c/ApexFocusGroup/Job/Administrative-Assistant-Remote-Work-From-Home-Part-Time-Focus-Group-Panelists/-in-Steinbach,MB?jid=76dcbe4a41cf1307.
(3) office administration jobs in Remote - Indeed. https://ca.indeed.com/q-office-administration-l-remote-jobs.html.
(4) Data Entry Clerk Admin (Remote) Work From Home. https://ca.linkedin.com/jobs/view/data-entry-clerk-admin-remote-work-from-home-at-partnershipstaffing-3752011636.
(5) Office Administrator Jobs in Remote (with Salaries) - Indeed. https://ca.indeed.com/q-office-administrator-l-remote-jobs.html.
(6) 10 Companies That Hire for Remote Admin Jobs | FlexJobs. https://www.flexjobs.com/blog/post/top-companies-for-administrative-remote-jobs-v2/.
(7) Work remotely with Microsoft 365 - Microsoft Support. https://support.microsoft.com/en-us/office/work-remotely-with-microsoft-365-164946c8-a47a-470e-a0b4-feb12a2eea04.
(8) How to Set Up and Configure a Remote Desktop Environment - microsoft.com. https://www.microsoft.com/en-us/microsoft-365/business-insights-ideas/resources/set-up-and-configure-remote-desktop.
(9) Empower your small business with remote work - Microsoft Support. https://support.microsoft.com/en-au/office/empower-your-small-business-with-remote-work-9b91a85a-39b4-40a6-a590-0f9bea0ba8e6.
(10) Getty Images. https://www.gettyimages.com/detail/news-photo/in-this-photo-illustration-the-microsoft-365-logo-is-seen-news-photo/1237693556.
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- By Tapas shome
- Category: Digital Transformations
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Implementing DevOps for a Magento eCommerce site involves a set of practices that unify software development (Dev) and IT operations (Ops), with the aim of shortening the development lifecycle and providing continuous delivery with high software quality. Here's a high-level approach to using DevOps for your Magento site:
1. **Version Control**: Use tools like Git to manage code versions. This allows multiple developers to work on the site simultaneously without conflicts.
2. **Continuous Integration (CI)**: Set up a CI pipeline to automatically test and build the code every time a change is made. This helps catch issues early.
3. **Continuous Delivery (CD)**: Automate the deployment process to ensure that new features can be released quickly and reliably to the production environment.
4. **Infrastructure as Code (IaC)**: Manage your infrastructure using code, which makes it easier to set up and maintain consistent environments. Tools like Ansible, Terraform, or Docker can be used for this purpose.
5. **Monitoring and Logging**: Implement monitoring and logging to keep track of the site's performance and to quickly identify and resolve issues.
6. **Collaboration and Communication**: Foster a culture of collaboration between development and operations teams to ensure smooth workflows and quick problem-solving.
7. **Performance Testing**: Regularly test the site's performance under load to ensure it can handle traffic spikes.
8. **Security**: Integrate security practices into the development lifecycle to protect sensitive data and comply with regulations.
9. **Feedback Loops**: Establish feedback loops with stakeholders, including customers, to continuously improve the product.
10. **Documentation**: Keep thorough documentation for every aspect of the system to make it easier for any team member to understand the setup and processes.
For Magento specifically, you might want to consider the following:
- **Optimized Environment**: Ensure your hosting environment is optimized for Magento, which has specific requirements for optimal performance.
- **Magento Best Practices**: Follow Magento's best practices for coding standards, extensions, and updates.
- **Scalability**: Plan for scalability from the start, as eCommerce sites often need to handle increased loads during peak shopping periods.
- **Automated Testing**: Implement automated testing for your Magento codebase to ensure stability and quality.
- **Magento-Specific Tools**: Utilize tools that are specifically designed for Magento development and maintenance.
By integrating these DevOps practices, you can create a more efficient and reliable process for developing and maintaining your Magento eCommerce site. It's also beneficial to stay updated with the latest DevOps trends and tools that can further enhance your workflow.
References
(1) DevOps and Magento - Forix. https://forixcommerce.com/devops-and-magento/.
(2) DevOps with Magento and Ansible. The right way | Divante. https://www.divante.com/blog/devops-magento-ansible.
(3) DevOps Framework for Ecommerce - Vaimo. https://www.vaimo.com/blog/ecommerce-devops-framework/.
(4) undefined. https://github.com/aslaen/AnsiblePlaybooks/tree/master/ansible-magento-lemp.